Hemnet is Sweden's largest property portal and also one of its most well known brands. In a country of roughly 10 million people, Hemnet receives 3 million unique visitors every week.
To either find your dream home or just to browse some of the best architecture, styling or interior design, Hemnet is where it's at.
What I Did
Brand Identity & Concept Development
Print and Digital Advertising
Packaging and Collateral Design
Hemnet’s visual identity system is made up of 8 elements:
Logo, Typography, Color, Pattern, Polygonal Shapes, Pictograms, Illustration and Photography.
These elements are combined in different ways depending on the purpose.
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In the website and in apps, the design language is usually more sparse, with green used as a highlighter or background.
For branding and marketing purposes, a more vivid visual expression is preferred and the Hemnet Pattern takes a more prominent role.