HERO-3

Hemnet is Sweden's largest property portal and also one of its most well known brands. In a country of roughly 10 million people, Hemnet receives 3 million unique visitors every week.

To either find your dream home or just to browse some of the best architecture, styling or interior design, Hemnet is where it's at.

Hemnet-Logo-1
HEMNET-PHONE-x2
OBJEKTSIDA-IPAD-FINAL-1

What I Did

Design Strategy
Brand Identity & Concept Development

Visual Guidelines

Design System
UI Components
Digital Design


Print and Digital Advertising
Packaging and Collateral Design

Hemnet-iPad-Grid-1
Säljabostadmobil

Hemnet’s visual identity system is made up of 8 elements:

Logo, Typography, Color, Pattern, Polygonal Shapes, Pictograms, Illustration and Photography. 

These elements are combined in different ways depending on the purpose.

Hemner-Brand-iPads
Hemnet-Search-Mobile
Hemnet-Annonsera-Mobile

Hey there, this is the default text for a new paragraph. 

In the website and in apps, the design language is usually more sparse, with green used as a highlighter or background.

For branding and marketing purposes, a more vivid visual expression is preferred and the Hemnet Pattern takes a more prominent role. 

Hemnet-A4-Folder-Mockup-1
iPad-Annonspaket-1
HemnetUtland
Hemnet-Utland-Digital-Billboard
MT-Magazine
5x-iPhone-TRANSPARENT

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