Brand Identity for the Swedish Property Industry Awards
Brand Identity for the
Swedish Property Industry Awards
Guldhemmet is the annual awards of the Swedish property industry with the purpose of highlighting and celebrating notable accomplishments in the Swedish property market.
Established in 2019 as an initiative from Hemnet, Sweden's leading property portal, it is the first industry award of its kind and serves as a mark of quality for the recipients of the award.
Starting with a gathering of nominations from their peers, finalists in a number of categories are selected by a jury of industry dignitataries. The winners are finally presented at an annual award ceremony, a lavish celebration gathering industry people from all over the country.
I was responsible for the design direction of the brand and its communications, which included creating a new logo and visual identity, art direction, digital design, product and brand photography and marketing materials.
WHAT I DID
Logotype & Logomarks
Responsive Website Design
Various Print & Packaging
The Guldhemmet logomark is a stylized house based on the geometry of the parent brand Hemnet's logo, with the logotype set in a bespoke typeface, Hemnet Bonad.
The strength of the logo lies in its simplicity. The minimal yet striking visual element makes it recognisable while still providing flexibility for design variations.
Each winner of Guldhemmet is presented with an exquisitely crafted solid brass house at the annual award show. The proportions of the logo were used as reference in the design of the award.
The award was designed in collaboration with Note Design Studio and executed by Skultuna.
The inaugural edition of Guldhemmet was
held at Stockholm Grand Hôtel in March 2020.
The inaugural edition of Guldhemmet was held at Stockholm Grand Hôtel in March 2020.
With its third edition taking place in May 2022, the award is firmly established as a covetable industry hallmark of quality.
Gearing up for the third edition, the award is now established as a covetable industry hallmark of quality.
CREATED AT HEMNET
PROJECT LEAD: TOVE BECKMAN
AWARD DESIGN IN COLLABORATION WITH NOTE DESIGN STUDIO
AND CRAFTED BY SKULTUNA
WEBSITE DEVELOPMENT BY DEPARTMENT
PHOTOGRAPHY: OSKAR BARKENBOM
EVENT BY CICERON