Kitsune-Gul-1605

Sebastian Leinehed is an award-winning Designer
and Art Director with a skillset that sits comfortably at the intersection of Brand Identity and Product Design.

Profile 

Specialising in shaping digital products, brands and identity systems, he strives to bring structure, clarity and visual impact to the brands and products he works with.

With 11+ years of professional experience, he's been fortunate to work in exceptionally skilled and high performing product teams and environments, ranging from global advertising firms and inhouse design departments to nimble design studios.

He's held positions in Digital / Visual Design, Art Direction, Service Design and Product Design, spanning from Design Leader on a strategic level to tweaking the nitty gritty details – creating best-in-class products, brands and campaigns.

Now working independently, he provides creative services to clients small and large.

This includes everything from independent artists and small startups to public companies and global organisations as well as design studios and agencies.

Passionate about design, culture and the visual arts, he always aims to create meaningful and progressive works that both stand out and perform.

Creative Services

Creative Services / Capabilities

Strategy & Brand

Brand & Strategy

Brand Audit
Brand Identity
Brand Architecture
Brand Hierarchy
Brand Narrative
Naming
Tagline
Identity System

Visual Guidelines

Brand Audit
Brand Identity
Brand Architecture
Brand Hierarchy
Brand Narrative
Naming
Tagline
Identity System
Visual Guidelines

Design & Experience

Design & Experience

Interactive Art Direction
Website & App Design
UX/UI Design
Prototyping
Wireframes
Design System
Graphic Design
Editorial / Print Design
Stationery
Packaging
Book Design

Environmental Graphics
Signage & Wayfinding
Exhibition Graphics

Interactive Art Direction
Website & App Design
UX/UI Design
Prototyping
Wireframes
Design System
Graphic Design
Editorial / Print Design
Stationery
Packaging
Book Design
Environmental Graphics
Signage & Wayfinding
Exhibition Graphics

Content Creation

Content Creation

Content Strategy
Photography
Illustration
Infographics
Promotional Materials

Content Strategy
Photography
Illustration
Infographics
Promotional Materials

Project Index

Year

Client

Project Type

Agency

2022

Oskar Stjärne

Identity, Website

2021

Zacke

Identity, Website

2018 – 2021

Hemnet

Website

Inhouse

2014 – 2018

Försäkringskassan

Website

Inhouse

2018 – 2021

Boom & Klang

Website

2013

Tomorrow's Most Wanted

Website

Hyper Island

2013

Create for Change Conference

Website

Hyper Island

2012

Gram Footwear

Website, E-shop

Sunny at Sea

2012

Sunny at Sea

Website

Sunny at Sea

2012

Absolut Art

Website

Sunny at Sea

2012

Skandia Bank & Försäkring

Website

Sunny at Sea

2011

Ticket

Website

Deasign

2011

SF Bio

Website

Deasign

2011

HiPP

Website

Deasign

2011

Santa Maria

Website

Deasign

2010

Svenska Spel

Website

Deasign

2010

Beckers

Website

Deasign

2010

Pepsi

Campaign

TBWA\Chiat\Day

2010

Nissan Leaf

Website

TBWA\Chiat\Day

2010

Call of Duty Black Ops

Campaign

TBWA\Chiat\Day

2010

Procter & Gamble

Campaign

TBWA\Chiat\Day

2010

Uncle Ben's

Website

TBWA\Chiat\Day

2010

Disney / VISA

Campaign

TBWA\Chiat\Day

2010

UCLA

Campaign

TBWA\Chiat\Day

2010

Acetaia Malpighi

Website

The Groop