I am a Stockholm-based Designer focused on UI/Digital Design and Visual Identities.

I enjoy tackling complex challenges using the tools of visual communication and digital technology — to build brands and craft interactive experiences. 

I've spent the last decade shaping brands, products and experiences for a variety of clients — from local artists to global corporations.

To me, design is a journey of personal development and self-discovery, and I challenge myself to explore different mediums and processes whenever possible.

Kitsune-Square

I consider myself strongly influenced by Scandinavian minimalism, Swiss typography and Dutch graphic design, as well as great designers like Dieter Rams or Josef Muller-Brockmann. I strive to achieve maximal impact through minimal means, and am a firm believer in "Less is More". Design based on process, order and structure — without compromising aesthetics. 

Through my experience, I am able to create meaningful design concepts that powerfully develop awareness, spark interest, and have longevity. 
 

Most recently employed by Försäkringskassan (one of Swedens largest public authorities), making Swedish social benefits (such as Parental Pay, Sick Pay and Disability Grants) accessible, understandable and easy to apply for, through design clarity, structure and consistency. I can proudly claim ownership over the overall look and feel of Försäkringskassans digital presence, including the award-winning Försäkringskassan website, launched in late 2015. 

Today, I am designing for Hemnet – one of Swedens most widely used and popular digital services – shaping the future of Swedens housing market.

MY TYPICAL SERVICES INCLUDE

Art Direction
Website Design
Mobile Design
Visual Identity
Concept Development
Editorial Design
Packaging Design
Signage
Illustration

SELECTED BRAND EXPERIENCE

Hemnet
Försäkringskassan
Hyper Island
Gram Footwear
Skandia Bank & Försäkring
Aktieinvest
Ticket
HiPP
Santa Maria
SF Bio
UCLA

Disney
Nissan

AWARDS & RECOGNITION

Försäkringskassan
Website of the Year (Public Sector) 2017

Försäkringskassan

Website of the Year (Overall Winner) 2016

Försäkringskassan

Website of the Year ( Public Sector) 2016