Background

In Italy, Traditional Balsamic Vinegar is a time-honored tradition, an artisan craft as unique and revered as wine. Traditional Balsamic Vinegar is produced in a microclimate and is aged no less than 12 years to meet fine standards of accreditation. Malpighi, one of the world's finest Traditional Balsamic Vinegar producers, looked to introduce themselves and their product into the U.S. market. The challenge of the brief was to create the same culture of Balsamic in the U.S. and connect people with House of Balsamic.

Execution

The Groop created a new brand identity that was researched and crafted down to the finest detail across multiple platforms. The website is built on a Drupal based content management system capable of delivering products through e-commerce.

I was mainly focusing on the site layout and producing graphic material for the site, quality assuring the site as we progressed. I was also responsible for designing the House of Balsamic e-shop. A very thorough and in a positive manner challenging project.