SEBASTIAN
LEINEHED

Art Direction,
Design & Illustration



UCLA School of Theatre, Film and Television

   

Background

The UCLA School of Theater, Film, and Television, is one of twelve schools within UCLA and is located in Los Angeles, California. Among the school's resources are the Geffen Playhouse, and the UCLA Film and Television Archive, the largest university-based archive of its kind in the world, which constitutes one of the largest collections of media materials in the U.S. - second only to the Library of Congress in Washington, D.C.

In the list of distinguished alumni, we find Francis Ford Coppola, Jim Morrison, Tim Robbins and Nicolas Cage, to name a few.

Execution

I was working on producing some of the initial graphic material in the process of revamping the UCLA TFT identity. Initially I worked on the thorough research on the school before getting to work, as well as taking photographs on-site that were later used in the production. We later produced a brand book, with information about the school and curriculum as well as a few illustrations relevant to the school. The image above is a sample of one of a few collages I made, with every part of the collage having some connection to the school.

Quick Information

client: ucla school of theater, film, and television
agency: tbwa\chiat\day
role: graphic design, illustration, photography
website: tft.ucla.edu