Skandia Namngeneratorn

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2012

Responsive campaign site for Skandia Bank & Försäkringar

Services: Art Direction, Design
Agency: Sunny at Sea

With: Johan Ribb

Namngeneratorn (“The Name Generator”) is a campaign site I designed for Skandia Bank & Försäkring, a Swedish bank and insurance company.

The idea behind the site is to help expecting couples pick a name for their unborn child. Using a “hot or not” concept, you gather a list of your favorite names, then send a request to your partner to go through the same name suggestions as you’ve gone through, hopefully finding a matching name or two along the way.

The purpose of the campaign is to create awareness for a baby insurance provided by Skandia, which is available free of charge to any Swedish citizen.

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