Introduction
Born 28 years ago in hot Sri Lanka and raised just below the arctic circle in northern Sweden, I am now residing in Stockholm, freelancing as a designer while I am
looking for a full-time position at a multi-disciplinary studio with
nice laid-back people with a sense of humor and a
mean coffee machine.
You could probably say that I'm your typical creative;
My grocery shopping takes forever because I purchase things depending on their packaging look, I am skeptical of a restaurant with a poor menu design, and I shiver at sloppy copy.
I over-analyse, and over-evaluate the message behind everything I see… and try to think of how I could do it better.
What I Do
My main abilities are within new media, although I don't mind moving from medium to medium. Digital is awesome but I still enjoy the feel of paper, and will always have love for nice packaging.
I try to make clean, functional and outstanding design which is still approachable and usable.
This website is a showcase of my work, most of it completed working for agencies, but it also includes some freelance and personal work.
I've had the opportunity to work with some interesting clients including Pepsi, Nissan, Procter & Gamble, Uncle Ben's, Activision and UCLA among others.
Random facts about me
Besides design, my interests include loud music, fashion, spicy food and sunday drives. Some of my favorite bands are Sigúr Rós, Explosions in the Sky
and Born Ruffians. I take my coffee black, and lots of it.
Hire Me!
Let's work together! I am currently available for both freelance and full-time opportunities.
Cell:
+46 (0)70 639 0202
Email:
hello@leinehed.com
CV / Resume:
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