My story
Born in Sri Lanka but raised in the far north of Sweden, just shy off the Arctic Circle, I’ve seen enough snow to last me several lifetimes.
That’s why when I got accepted into Hyper Island in Stockholm, moving south didnt require too much thought. I moved to Stockholm in 2008, where I enrolled the Digital Media programme. After my studies at Hyper Island, I set off for sunny California and Los Angeles. I spent little short of a year there, first interning and then working at TBWA\Chiat\Day, and had a blast. But inevitably my visa expired and I returned to Stockholm in late 2010. A traveler at heart, I hope to live and work abroad again some day, but I've still got love for good old Sweden.
Working in Stockholm
I’ve spent the last few years at agencies in Stockholm designing web sites and various digital products. After returning from Los Angeles, I got employed at Deasign in late 2010, where I worked as a designer on various large site projects. Since leaving Deasign in early 2012, I’ve been employed at Sunny at Sea as Interactive Art Director.
As time passes, I find that I still love what I do and still approach new projects with a child-like enthusiasm. Visual communication is a true passion of mine, and aside from creating, I consume and dissect everything design-related, daily. I try to learn from the design community and keep up with the latest techniques and standards, constantly trying to improve my skills.
I'm looking for a new place to lay my hat!
I'm in the market for an awesome spot with a friendly and non-pretentious atmosphere, and a kick-ass coffee machine. A place filled with motivated and skilled individuals who enjoy crafting digital beauty together as much as the after-work beer.
I occasionally work for freelance clients, and am available for a project here and there. Also, I will always consider working pro bono for a charity, humanitarian or cultural project. Making a difference through design is why I got into this game from the start.
If you think I, my skills and aesthetics would match your awesomeness, hesitate not; Say hello and we'll create magic together.
Peace!
/ Sebastian
Media Design 2003-2006
Swedish Creative,
Digital Native
The portfolio of Designer / Art Director Sebastian Leinehed
I create digital experiences & identities, providing bright ideas, clever concepts and high quality visuals for the screen and beyond.
I am available for work.
... So don't hesitate to drop me a line.
hello@leinehed.com
Work
Displayed below are selected projects I've been working on. Detailed information and complete list of projects are available upon request.Sunny at Sea is a digital agency in Stockholm. While working there in 2012, I was put in charge of redesigning the company website, responsible for taking the site from idea stage to launch.
The new site needed to keep the sense of playfulness that was associated with Sunny at Sea, yet it had to feel clean and serious. I created a light and friendly color scheme, with a little extra effort put into the case section, where every case has an individual design. This to put emphasis on the love for digital creation that drives the people at Sunny at Sea.
The site is responsive, which means the layout of the site adapts to your screen size using modern web design techniques. Whether you view it on your desktop, tablet or phone, every element adjusts automatically to fit.
Namngeneratorn (“The Name Generator”) is a campaign site I designed for Skandia Bank & Försäkring, a swedish bank and insurance company.
Britney or Britt-Marie?
The idea behind the site is to help expecting couples pick a name for their unborn child. Using the “hot or not”
concept, you gather a list of your favorite names, then send a request to your partner to go through the same name
suggestions as you’ve gone through, hopefully finding a matching name or two along the way.
The purpose of the campaign is to create awareness for a baby insurance provided by Skandia, which is available free of charge to anyone.
Ticket is Swedens biggest private travel agency, with a market share of 40% of all travels sold from travel agencies. In 2011, I was working together with Art Director Daniel Bruce on the complete redesign of their site.
Part of my responsibility with Ticket was to design a search function and purchase flow that made it easy and intuitive for users to find and book flights, hotels and rental cars. as well as to put emphasis on the personal service Ticket offers their customers. The site boasts a bright and clean aesthetic, sorting and uncluttering huge amounts of data in order to provide the user with relevant information quickly.
Gram is a swedish footwear company founded in Stockholm in 2005. They create shoes that, according to themselves, “fill the gap between sneakers and traditional shoes”.
In early 2012, Sunny at Sea were tasked with 2 projects for Gram. The first was to make a facelift to the current website, updating the layout and refining the color palette, making it a middleway preview to what is to come in 2013. The second was to start working on an entirely new site. The new site is now finished just waiting to be coded, andis scheduled for release in early 2013. I will post images when it's up.
Over the course of 2012, I was responsible for designing everything for Gram’s online presence. Aside from online media, I also helped refining Gram’s logotype, and created various printed material.
HiPP is a producer of childrens food, and is one of the bigger actors on the swedish market.
I was working on this site over the course of about 8 months in 2010-2011. It was the first big site project I worked on after graduating Hyper Island, and it took a little getting used to. Besides working on the actual site, together with Art Director Daniel Bruce, I was tasked with isolating and touching up all product images, meals and ingredients, which all together came down to hundreds upon hundreds of images.
The isolation/retouch period might have been the most boring of my design career, but being forced to work on that many images improved my Photoshop skills vastly, improving my workflow and speed as well.
